If you’re a business owner who wants an email marketing service that has excellent team collaboration features, a smart email builder, and extremely high deliverability, then we recommend using Mailjet. Their email builder is one of the best in the industry, and their generous pricing along with the forever free plan makes them the best free email marketing software.
www.officeautopilot.com (Not Free - But 15 Day Free Trial): OfficeAutopilot is a real COOL tool with mind boggling features that goes beyond and Autoresponder service! The site is very user friendly and they get high deliverability. Apart from sending emails, you can set up post cards and can make pre-recorded phone calls. You can also process orders through their shopping cart. This awesome service does not come cheap but you can have a free trial.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Email is one of the traditional and reliable sources as a marketing tool. It is the most straight forward manner to generate more business. Email marketing opens the door, especially for small business houses, to the whole consumer base. It generates the quality leads which are the utmost requirement for any business. It also provides the requisite window for converting the prospective consumer to a real customer, respective of the industry.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.

Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups. 
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