These often compact agencies or single experts are specialized in email deliverability. Making sure that the email hits the inbox. They are able to solve deliverability (email goes to spam!) problems. Think about managing on-premise or their own servers, or otherwise once there is some real concern / problems with email deliverability, blacklisting, etc.
If you're inviting readers to download an ebook, for example, and you have a picture of the ebook included in the email, don't just hyperlink the text next to the image telling people to "download it here." Hyperlink the ebook's picture, too. People are drawn to images much more commonly than text, and you want to give your email subscribers as many options to get your ebook as you can.
For example, if you set up an autoresponder with an interval of 24 and you receive an email from email@example.com at 8:00 AM on Monday, the autoresponder immediately responds to the message. If, however, firstname.lastname@example.org continues to email you throughout the day, the autoresponder does not send another response for 24 hours after the initial email (in this case, 8:00 AM on Tuesday). If email@example.com emails you again after the 24-hour interval expires, the system sends them an autoresponse.
It's important to take advantage of the window of opportunity when your company or brand is at the top of your prospects' minds. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it's a great opportunity for branding and setting expectations.
Remember when I said a lot of your email recipients will scan your email without reading all the copy? That's why you want to have a clear call-to-action (CTA) button that's easy to spot for even the quickest of email scanners. Without a CTA button, you won't be calling on your recipients to take any action that actually benefits them -- and the growth of your business.
www.officeautopilot.com (Not Free - But 15 Day Free Trial): OfficeAutopilot is a real COOL tool with mind boggling features that goes beyond and Autoresponder service! The site is very user friendly and they get high deliverability. Apart from sending emails, you can set up post cards and can make pre-recorded phone calls. You can also process orders through their shopping cart. This awesome service does not come cheap but you can have a free trial.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.