Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.
Last but not least, we believe helpful support is extremely important specially when it comes to email marketing software. As we mentioned earlier, MailChimp support is not very helpful. You don’t even get phone support unless you’re paying them minimum of $299 per month whereas our #1 pick, Constant Contact offers helpful live chat, email, and phone support to all customers.
This is a really good article and quite resourceful as well. I use an email marketing app called MaxBulk Mailer. It works great and I love it’s functionality. However, I have a difficult time using it to send mail messages to my Yahoo.com members. Yahoo has placed a block to deflect email marketing apps. I’ve recently been substituting by sending email to my list of Yahoo.com users through MailChimp. I like MailChimp, however finding a SMTP service provider who doesn’t conflict with messages sent to Yahoo users would be fantastic. Any suggestions would be greatly appreciated!

GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

When you send email from a real person, your email open rate increases. Plain and simple. This is because -- based on past tests we've conducted -- recipients are typically more likely to trust a personalized sender name and email address than a generic one. People are so inundated with spam nowadays, they often hesitate to open email from unfamiliar senders -- and they're more likely to trust a personalized sender name and email address than a generic one.


I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
Essentially, you can tell Office Autopilot what to do if certain things occur. For example, if a customer places an order, you can send an order to your fulfillment house to fulfill that order. Or if a customer leaves, you can send them a last minute special offer. Just select the trigger for the action, then select what list it applies to then select what to do when that action is trigger.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
www.aweber.com:  Free Autoresponder for 30 days. One of the original Autoresponder providers! Also one of the best with a very reliable service at very affordable rates. This is a great option if you really want a professional Autoresponder that is affordable! Currently, they are offering a 30-day trial where you can test out the full features of the Autoresponder service for a month.

Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
I very much enjoyed your article. I currently send out a daily news blog to about 3,100 recipients. The program I use is not on your list, and I am shopping around for someone new. My biggest challenge is spam filters blocking my message. This seems to happen because of the appended coding that tracks click-throughs. However, it may also be because of my send-frequency. I’ve also discovered that the domain of the company I’m using has found its way to gray lists, and I often have to get my subscribers to add various domains to their safe-sender/white lists. It’s frustrating. So, my long winded question is – do different providers have varying ‘deliverability’ ratings? (PS – I use Mail Chimp on behalf of several small non-profits I do work for, and so am familiar with their services – but am curious about the others).
This is a really good article and quite resourceful as well. I use an email marketing app called MaxBulk Mailer. It works great and I love it’s functionality. However, I have a difficult time using it to send mail messages to my Yahoo.com members. Yahoo has placed a block to deflect email marketing apps. I’ve recently been substituting by sending email to my list of Yahoo.com users through MailChimp. I like MailChimp, however finding a SMTP service provider who doesn’t conflict with messages sent to Yahoo users would be fantastic. Any suggestions would be greatly appreciated!
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
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