The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Email is one of the traditional and reliable sources as a marketing tool. It is the most straight forward manner to generate more business. Email marketing opens the door, especially for small business houses, to the whole consumer base. It generates the quality leads which are the utmost requirement for any business. It also provides the requisite window for converting the prospective consumer to a real customer, respective of the industry.
If you pay on a yearly basis you’ll receive wide discounts across the board. There’s also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the timeframe and you might be able to get an extension. Since there are no refunds you’ll definitely want to try the software before you buy.
If you're inviting readers to download an ebook, for example, and you have a picture of the ebook included in the email, don't just hyperlink the text next to the image telling people to "download it here." Hyperlink the ebook's picture, too. People are drawn to images much more commonly than text, and you want to give your email subscribers as many options to get your ebook as you can.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases ("ACT NOW BEFORE TIME RUNS OUT!!!!"). Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. For more comprehensive info on how spam filters work and how to avoid them, check out this guide by MailChimp.
Everyone's busy and their inbox is already full. Why add to the problem with a longwinded email? People generally like short, concise emails better than long ones because concise emails have an obvious focus. Plus, when your users are scanning through all their emails in a short amount of time, they're more likely to find the overall message before deciding to take any action.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.